Hidden Currents: With the growing divorce rate, our research also shows that there is growing equality among men and women in both the work place and the home. Does this point to a more gender neutral future?
Bad Ideas: Some of our research pointed towards the idea that the "Green Movement" is no longer effecting our society. However, due to the current state of the economy, we believe that once the economy recovers, the future of our environment will become a priority again.
Today’s Millennial Generation by Martin Nikirk
- The millennial generation is the first generation to grow up with technology integrated into their lives – cell phones, i-pods, computer, the internet, instant messaging, texting, MySpace, and Facebook accounts
- Because technology is so integrated into our society there is a growing need for “computerized clothing”
- The millennial generation will have technology to manage their homes and maintain their lives through sensors in homes and clothing that can regulate the lights, temperature, audio, video, and security
- In the future, teachers and students will no longer face a digital disconnect because teachers will be a part of the millennial generation
Nikirk, M. (2009). Today's Millennial Generation: A Look Ahead To the Future They Create. Techniques: Connecting Education & Careers, 84(5), 20-23. http://ntserver1.wsulibs.wsu.edu:2077
Deflating a Myth by Mark Dolliver
- Companies will have to get greener, all right, whether they want to or not. But for their labors to resonate profitably with consumers, they'll have to deal with an admixture of skepticism and indifference, while also figuring out which audiences are most receptive to their efforts.
- There is more aspirational commitment, as opposed to real commitment, by consumers at this point to the green movement
- When it asks about specifics of green behavior, polling tends to confirm that mainstream consumers have learned to talk the talk but are still in the baby-steps phase of walking the walk.
- Consumers care more if a corporation is not going green than if they are making large efforts to go green and are more likely to punish the former than reward the latter
- people become more concerned about the environment when they have children and thus feel a long-term stake in the fate of the planet. But we also know that having kids can channel people's attention more intensely on their immediate household. The confluence of these factors makes mothers a promising audience for green-marketing efforts
- Consumers are skeptical of the reasons behind corporations going green
Dolliver, M. (2008). Deflating a Myth. Brandweek, 49(19), 30-32. http://ntserver1.wsulibs.wsu.edu:2077
Globalization in Retreat by Roger C. Altman
- Globalization itself is reversing. The long-standing wisdom that everyone wins in a single world market has been undermined. Global trade, capital flows, and immigration are declining. It also has not gone unnoticed that nations with insulated financial systems, such as China and India, have suffered the least economic damage.
- The United States will now be focused inward and constrained by unemployment and fiscal pressures. Much of the world also blames U.S. financial excesses for the global recession. This has put the U.S. model of free-market capitalism out of favor. The deserved global goodwill toward President Barack Obama mitigates some of this, but not all of it.
- The world's three largest economies, the United States, the EU, and Japan, will not be able to generate a normal cyclical recovery. The pervasive financial damage will prevent it. As a result, nations dependent on those markets for growth, such as those in eastern Europe, will also face a long recovery. And many of the developing economies, which depend on foreign capital, have been hardest hit.
- That debt surged because Americans spent beyond their means. This reflected the wealth effect--households feeling wealthier on account of rising asset values and thus spending more. But consumers are now shell-shocked, and so that effect has been reversed. Household outflows are down, producing the unusual surge in personal savings rates that is now evident.
Altman, R. (2009). Globalization in Retreat. Foreign Affairs, 88(4), 2-7. http://ntserver1.wsulibs.wsu.edu:2077
- Julie Clark
World Future Society: Research for Tomorrow
- Evolution and future direction of marriage:
- Marriage systems since second half of 20th century have not been encouraging
- Divorce rates are at an all time high
- A need for exploration of preferable future marriage possibilities
- Long-term evolutionary trends, gender roles, and social negotiation
- "Superlongevity Revolution"
- Radical extension of human lifespan brought by breakthroughs in biotechnology, calorie restriction, genetic engineering, and stem cell science- could all substantially reduce the death rate
- Opportunities and challenges that rapid population growth brings
- Phenomenon of people power: Hope
- Currently 40 regional and ethnic conflicts taking place worldwide
- Singlehandedly since 1990 people have been raising the thought of Democracy
- Said to be a huge jump in "People Power" throughout the next five years
"World Future Society: Research for Tomorrow." World Future Society (2007) 1-12. Web.03 Oct 2009. http://www.wfs.org.
The Future of TV
- One of the new largest television developments is On Demand, making the viewer a much more vital piece of the entertainment
- As technologies change over, the new most important quality of trends will be interactivity
- Television will begin to be much more focused on the viewer rather than the broadcaster
- As technologies progress, less and less people will be watching their selected programming at the time of air
- The idea of making a show available online at a certain release date for everyone to view from then on is going to become a much more popular theme
- Reality television and sporting events will still require a live audience or timely broadcast to keep their viewers enthralled, but it seems to be a much different situation for series television
Warman, M. (2009, September 24). The future of tv. Retrieved from http://www.telegraph.co.uk/technology/reviews/6226172/The-future-of-TV.html
The Future Is Cheese
- Serialized format of television, meaning stories that stretch over the span of an entire season, rather that each individual episode, are having a rough time with ratings
- Because of DVR and online streaming this type of show has seen a decline
- The serialized way of television was much more popular when you could, or had to, watch it at the time of it's airing
- "Amid an economic downturn that’s calling into question most old-school business strategies, the underpinnings of much of the mainstream television business are coming unstuck—and the first casualty may be the profusion of triple-decker, lavishly produced, scripted television that we’ve all taken for granted."
- This brings an interesting shift to the television that has remained popular for years and what it's new outcome will be
- Television networks are no longer making as much as they used to
- A decrease in watched television and ratings of common shows will most likely create a spike in the marketing of their corresponding products such as name branded paraphernalia and DVD sales
- Shows such as American Idol and Dancing With the Stars can still captivate culture for a moment due to the fact that their shows remain watched live, and are then voted on by the public in a set time frame
- Sitcom shows that feature commercials and would be preferable to watch at one's own pace are much more likely to become victims of an online streaming only trend
Hirschorn, M. (2009, March). The future is cheese. Retrieved from http://www.theatlantic.com/doc/200903/television
Future Social Trends and Expectations of the Next Generation of Older Users of Domotics
- Societal and social trends: demographic shift (increasing proportion of older people, particularly strong growth among the very old, trend towards living alone, reduction in the size of households, shrinking family networks, families diminishing potential to care for older individuals), changes in health (improved health status among younger cohorts, increased period of life free from serious chronic illness or impairments), and changes in biographical experiences (increased prosperity, increased poverty at the same time, fragile family relationships, changes in working life with fragile careers, technological developments affecting private and public life)
- Changes in attitudes and expectations of the next generation: extended periods of living alone, improved standards of living, increased experience with new technologies, more active and mobile lifestyles, increased awareness of one's body and health, new meanings of technology
Mollenkopf, H., & Wahl, H.W. (2002). Future societal trends and expectations of the next generation of older users of domotics. Retrieved from http://www.sentha.tu-berlin.de/paper/mollenkopf_miami.pdf
- Jen Peterson
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