Apparel
- With the current economic conditions, consumers want the easiest, most time effective clothing to take care of.
- ExOfficio and many other brands have created stretchable “moisture-wicking” apparel, comprised of blends of 94 percent nylon and 6 percent spandex that are meant not only to lighten the load for packing (compression in suitcases), but are also easy to wash and fast-drying.
- US consumers have become more label-conscious in terms of their clothing and footwear during recent years. Although more consumers are seeking out bargains, they still want to remain fashionable, and the popularity of “cheap-chic” clothing lines continues to grow.
- To increase customer amounts, retailers are seeking to partner with prominent people to create exclusive lines of clothing products, enticing customers into specific stores in order to purchase those items. The popularity of some of these lines is linked to the growth in sales for certain stores, particularly within the department stores.
- Several factors may be motivating a new breed of consumer eager to support domestic manufacturing, There' is a sense that buying domestic helps our economy during the recession. There is also the idea of buying “heirloom-quality goods,” things that are durable and that one will own for a long time, made by people who were paid a decent wage.
- Declining prices in the clothing and footwear market is beneficial for consumers. But it is a problem for many manufacturers and retailers. In order to combat the deflationary trend, manufacturers and retailers will seek new, more innovative products that are more insulated from price deflation.
- Microfiber finishes allow for a crushed and/or wrinkled appearance that is thermochromic, antibacterial, anti-UV, light sensitive and deodorant.
- Microfiber blends are used in both “prêt-a-porter and haute couture” fashion, since these fabrics have a unique appearance and excellent physical qualities.
- With quotes from Glamour magazine stating, “Finally! Money advise just for young women” we can see that cheap and inexpensive fabrics are popular with the downturn of our economy.
- Ladies’ Home Journal also features many articles on saving money and holding on to what we currently possess. Lines such as, “Darling, I love it when you talk money to me” and “Beauty Bargains: Save big (and still look great)” are featured as main titles where we know that recyclable and reusable fibers such as 100% cotton are going to be a common trend. Any materials that are easy to remake, reuse, and reproduce are what is in style.
- Even in current and popular-culture magazines that usually focus on celebrities and glam, we see articles claiming, “Living the recession: Broken Dreams”. This common trend of the recession and the downward-spiraling economy is the most reoccurring topic among all current magazine and media announcements. This will be the basis of all of our future trends, including apparel’s style and materials.
- Style shifts from the current, idolizing celebrities and powerful women of the 40’s, to a later on inspiration. Business-chic, yet long-lasting materials. Leather and fur, as well as thick tweed and suede are used in creating these functional and fashionable items. We still see inspirations from powerful women, but they style’s are a little more modern; taken from a mix of the 50’s and the 80’s glam.
Sportswear
- Reflecting on the current technological boom is an increase in technologically advanced fabric, fiber, and yarn in sportswear.
- Microfiber fabrics will continue to gain popularity due to their easy care, that they are machine-washable and will not lose their shapes. Fabrics constructed from microbers can also be made windproof and breathable. These two qualities together imply that the fabrics prevent the smallest drops of water from entering while allowing the water vapor from perspiration to pass through. These properties result in these fabrics maintaining an even body temperature in all types of weather conditions.
- New garments including a Heart Sensing Sports Bra, Cardio Shirt for Men, and Racer Tank offer seamless comfort combined with superior monitoring performance. They sense heart rate through stretchy “fabric electrodes” that are knit directly into the fabric, and send that data to a compatible wrist watch or cardio machine via a tiny transmitter that is snapped into a pocket in the garment.
- ExOfficio and many other brands are pioneering the technology to fully integrate insect-repellant technology into apparel lines, including shirts, hats, bandanas and socks. These insect-repellant clothing items are also UV resistant.
- Stretchy and expandable fabrics are great for long-time use in sportswear as well. The stronger the material, the less the consumer will need to replace their purchases in the midst of this rough economy.
Interior
- Just like in sportswear, and everyday apparel, product-enhancing finishes are going to be the basis of our interior decorating. Anything to make the consumer’s purchase as worthy and long lasting as possible will be key. Finishes on furniture that are stain and wear resisting will be very popular in a money-saving environment.
- With the current economic conditions, consumers want the easiest, most time effective clothing to take care of.
- ExOfficio and many other brands have created stretchable “moisture-wicking” apparel, comprised of blends of 94 percent nylon and 6 percent spandex that are meant not only to lighten the load for packing (compression in suitcases), but are also easy to wash and fast-drying.
- US consumers have become more label-conscious in terms of their clothing and footwear during recent years. Although more consumers are seeking out bargains, they still want to remain fashionable, and the popularity of “cheap-chic” clothing lines continues to grow.
- To increase customer amounts, retailers are seeking to partner with prominent people to create exclusive lines of clothing products, enticing customers into specific stores in order to purchase those items. The popularity of some of these lines is linked to the growth in sales for certain stores, particularly within the department stores.
- Several factors may be motivating a new breed of consumer eager to support domestic manufacturing, There' is a sense that buying domestic helps our economy during the recession. There is also the idea of buying “heirloom-quality goods,” things that are durable and that one will own for a long time, made by people who were paid a decent wage.
- Declining prices in the clothing and footwear market is beneficial for consumers. But it is a problem for many manufacturers and retailers. In order to combat the deflationary trend, manufacturers and retailers will seek new, more innovative products that are more insulated from price deflation.- Microfiber finishes allow for a crushed and/or wrinkled appearance that is thermochromic, antibacterial, anti-UV, light sensitive and deodorant.
- Microfiber blends are used in both “prêt-a-porter and haute couture” fashion, since these fabrics have a unique appearance and excellent physical qualities.
- With quotes from Glamour magazine stating, “Finally! Money advise just for young women” we can see that cheap and inexpensive fabrics are popular with the downturn of our economy.
- Ladies’ Home Journal also features many articles on saving money and holding on to what we currently possess. Lines such as, “Darling, I love it when you talk money to me” and “Beauty Bargains: Save big (and still look great)” are featured as main titles where we know that recyclable and reusable fibers such as 100% cotton are going to be a common trend. Any materials that are easy to remake, reuse, and reproduce are what is in style.
- Even in current and popular-culture magazines that usually focus on celebrities and glam, we see articles claiming, “Living the recession: Broken Dreams”. This common trend of the recession and the downward-spiraling economy is the most reoccurring topic among all current magazine and media announcements. This will be the basis of all of our future trends, including apparel’s style and materials.
- Style shifts from the current, idolizing celebrities and powerful women of the 40’s, to a later on inspiration. Business-chic, yet long-lasting materials. Leather and fur, as well as thick tweed and suede are used in creating these functional and fashionable items. We still see inspirations from powerful women, but they style’s are a little more modern; taken from a mix of the 50’s and the 80’s glam.
Sportswear
- Reflecting on the current technological boom is an increase in technologically advanced fabric, fiber, and yarn in sportswear.
- Microfiber fabrics will continue to gain popularity due to their easy care, that they are machine-washable and will not lose their shapes. Fabrics constructed from microbers can also be made windproof and breathable. These two qualities together imply that the fabrics prevent the smallest drops of water from entering while allowing the water vapor from perspiration to pass through. These properties result in these fabrics maintaining an even body temperature in all types of weather conditions.
- New garments including a Heart Sensing Sports Bra, Cardio Shirt for Men, and Racer Tank offer seamless comfort combined with superior monitoring performance. They sense heart rate through stretchy “fabric electrodes” that are knit directly into the fabric, and send that data to a compatible wrist watch or cardio machine via a tiny transmitter that is snapped into a pocket in the garment.
- ExOfficio and many other brands are pioneering the technology to fully integrate insect-repellant technology into apparel lines, including shirts, hats, bandanas and socks. These insect-repellant clothing items are also UV resistant.- Stretchy and expandable fabrics are great for long-time use in sportswear as well. The stronger the material, the less the consumer will need to replace their purchases in the midst of this rough economy.
Interior
- Just like in sportswear, and everyday apparel, product-enhancing finishes are going to be the basis of our interior decorating. Anything to make the consumer’s purchase as worthy and long lasting as possible will be key. Finishes on furniture that are stain and wear resisting will be very popular in a money-saving environment.
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